4 Branding Questions to Ask Your Client
In order for a business to create a successful marketing campaign, the company needs to create a strong brand identity. Strong brands help provide focus to future marketing efforts, create (and retain) loyal customers, and play an instrumental role in shaping internal decision-making and strategic partnerships.
A brand is a lot more than just a logo. It’s a company’s identity and personality. It’s the way your clients feel about you. It’s the first thought that pops into a customer’s head when they think of a business. Every business wants that first thought to be one of security, reliability and maybe even delight and excitement.
Creating a brand identity takes work and focus but is an essential tool for any business, whether large or small. Here are a few branding questions to ask your client in order to help them create a successful brand identity:
1. What is your business and what direction are you taking it?
No matter the size of the business, in order to be successful, it should have a clear-cut business plan with long term goals. What problem does the company solve and does anyone know that the service exists? How will a customer’s life be improved by investing in your client and their services? These are all important questions to consider as branding identity is established.
2. Who is your target audience?
Another important question to ask your client is “who are your customers?” or, perhaps more importantly “who do you want your customers to be?” Ask your client to write up a list of words or adjectives that describe their desired customers. For example, are they seasoned businessmen or young adults? A business needs to know as much as they can about their audience; otherwise, marketing efforts could be fruitless and costly.
3. What makes your company stand out from the competition?
Successful businesses know their competition and learn to differentiate from them. Who are your client’s competitors? What are they doing right and what are they doing wrong? Your client needs to know what can make their company stand out from the crowd so their brand will come out on top. If a competitor is doing something well, how can your client do it even better?
4. What feelings and emotions do you want associated with your brand?
Like it or not, how a customer feels when they hear a business name needs to matter to your client. What kind of personality does the company have or hope to have? In order for a business to remain on top, they need to find that “happy place” for a customer, essentially owning their loyalty and respect. If a customer doesn’t enjoy calling your client, visiting their website, or stopping by their shop, they probably won’t return.
Conclusion
Helping your client focus their marketing efforts by shaping their branding identity can take their business from better to best. Whether a business is large or small and whether they are selling products or services, asking the right branding questions can get them off to a great start.
Buy our packages today and set up a your brand with us. We’ll help you make your brand image grow.
