How To Do Branding For Real Estate Agents

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A brand sets something apart as being unique and easily identifiable using logos, reputation, design, and emotion. Like any highly competitive business, real estate agents need to intentionally shape their personal brand to help boost confidence in customers and keep themselves at the top of the housing market.

1. Share Your Story

You may not realize it, but your branding begins with the person looking back at you in the mirror. Don’t try to be someone that you’re not; embrace what makes you unique and valuable in the real estate market. Here are some aspects of your personal brand:

What are your values?
What do you want people to know about you?
Who is your audience?
What are your hobbies and interests?
What is your speciality or area of expertise?

People out in the housing market want to work with another human being, not just an impersonal company. Be the agent they call when they want to sell their home or look to purchase the house of their dreams. Separate yourself from the competition by showing them that you are the agent they can trust with one of the biggest decisions of their life.

2. Help the World Share Your Story

Once you’ve figured out what you want to share with potential clients, you need to get your message out there. Social networking and online marketing will be essential as you compete in the real estate market, but consider your daily life a “walking billboard” for your business. Customers will notice if your business brand lines up with your personal life, especially if you are active on social networks. Here are four aspects to keep in mind when sharing your brand:

Valuable content: Quantity does not always equal quality. Make sure you post only informative, useful content and don’t bog down potential clients as they search for information they need.
Consistent message: Make sure your branding is consistent when using logos, designs and templates. Clients will be confused if designs change from business cards and web sites to roadside billboards.
Strong social media presence: Use social media to your advantage. Facebook, Twitter and LinkedIn are all “hot spots” where customers will look for more information about you and your business. Make sure everything posted on social sites presents a consistent message that lines up with your personal brand.
Regular interaction with clients: Be quick to respond to any phone calls, emails or other messaging. This is true of any profession, but punctual responses in real estate might make the difference between making a sale (and building customer confidence) and missing out.

Conclusion

It might take a while to establish yourself and find your brand identity, but it is always worth the work, especially as the community learns to trust you as a realtor. Be consistent, work hard, and be true to your own personal branding. Customers will come to appreciate your unique style as they look to you for their real estate needs.

How is your real estate brand working for you? You want us to help you?