What Is Digital Marketing ?

Anything that is promoted through the TV, Internet, social media, and mobile means is considered digital marketing. Basically, when someone promotes digitally, they are advertising their product or service in order to get through to certain consumers. There are so many techniques when it comes to marketing but only a few people know how to set up a successful campaign. Let’s say you decide to do a 2 minute radio presentation on your product, and get the word out to hundreds of thousands of people. In this case, it’s important that you properly list your contact information and anything that’s needed to pick up your product, or reach you for a service. Also, making the ad appealing and original will also assist you in this. Now, radio is also a form of digital advertising, but if you don’t have the funds for this type of advertisement. Move on to your next step – online campaigns.

You can market your products or services online, either using a website or directories. First, you will need to set up your own website. You don’t need to be a programmer to do this and it can be done easily, using third party applications such as WordPress or even Dreamweaver. We have found that WordPress is the easiest though. You can always have a professional designer create the layout or theme for you, so it pertains to your product or use templates. More importantly, is getting visitors to see your website. To do this, you will need to optimize it for the search engines. Let’s say you have a dog boarding business in Las Vegas. Create a few articles with the keywords “Las Vegas dog Boarding Service” and place it in your article. Keep in mind that the placement should be at every hundred words or this is keyword spamming.

Social media is one of the best forms of advertising, especially on Facebook. You can easily reach thousands of people just by concentrating on social media campaigns. Make it your goal to reach 1,000 friends and but not just anyone – make it targeted. Let’s pretend you’re selling women’s fashion shoes this time. In this case, you will need to target women from 18-55 years of age. As you can see, digital marketing involves planning and research rather than just getting out there and displaying your product. You will have better conversions if you think it through. Prior to starting your digital marketing campaign, create a document which explains your techniques and what you will do.

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